“Do you feel like it’s time to expand across the ditch? Taking your business to Australia might seem daunting but with a clear plan, an understanding of Aussie ways of working and some inspiration from those who have done it, may help you open growth opportunities for your business,” says Gabrielle Wallace, Relationship Manager, ANZ

New Zealand businesses have long viewed Australia as a land of opportunity. With its larger market, proximity and strong economic ties, expanding across the Tasman can open new doors.

Australia is a natural next step for Kiwi businesses ready to grow. However, entering a new market comes with challenges, from navigating regulations to understanding customer expectations. ANZ’s Crossing the Tasman insights paper features four diverse businesses that have successfully expanded into Australia, sharing their experiences.

Key Factors in expanding to Australia

Regardless of industry, successful Trans-Tasman expansion relies on several key elements:

A compelling value proposition—standing out in a competitive market requires a unique selling point
Quality products and services—Australian consumers expect excellence and reliability.
Strong business relationships—trust and local partnerships go a long way in helping build credibility.
Adaptability to regulatory differences—Australia’s state and federal systems may add complexity that Kiwi businesses must navigate.
Financial considerations can also play a major role. Expanding a business comes with investment risks, and Australia’s tax and legal landscape can be intricate.

You may want to seek expert advice to help ensure you have a smooth transition.

Understanding the business culture

Despite the similarities between Australia and New Zealand, business attitudes can differ. The relaxed Kiwi approach may not always align with Australian expectations.

Expansion into Australia is a rewarding challenge, and learning from those who have done it before can make the journey smoother and help your business thrive.

Read about how to get set up in Australia, considerations from a banking and tax perspective, key resources to help you get started, and how other Kiwi businesses have made their mark.

ANZ’s Crossing the Tasman Insights Paper

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