Effective marketing doesn't always have to break the bank. There are several low-cost strategies that can help attract customers and keep them coming back.

“There are plenty of ways you can reach potential customers. Traditional techniques can still go far in a digital world but don’t shy away from trying new tactics – social media and Google Analytics are easier to test out than they may seem and can have excellent results.” - Darryn Kelly, Relationship Manager, ANZ Business Banking

Understanding your customers

To boost your sales success, know your potential customers. Conduct research and build profiles to better understand their needs and preferences.

Maximising your online presence

If your business has a website or social media, use these channels to gather insights about your customers' online behaviour. Google Analytics can track website traffic, and SurveyMonkey can conduct surveys.

Mastering Search Engine Marketing (SEM)

Getting your website to appear in top Google search results can drive significant traffic. Options include using 'Pay-Per-Click' ads through Google AdWords to further boost visibility.

Leveraging digital tools

Many digital tools can help your business run more efficiently, from accounting software to social media analytics. Keep your website updated and use its tools and insights to analyse traffic and tailor your marketing strategy.

Building strong relationships

Word-of-mouth is an effective and cost-efficient form of advertising. Encourage happy customers to speak positively about your business and include their testimonials on your website.

Using complementary marketing

When customers buy from you, offer complementary products or services. Partnering with similar businesses can also help effectively widen your reach.

Capitalise on special events and holidays

Leveraging special occasions like Mother's Day, Christmas, or school holidays can help boost sales, especially with a strong social media platform to promote offers.

No matter the size of your budget, there are always creative and effective ways to market your new business.

Visit ANZ Biz Hub for more.

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Physical vs Digital

Cost-effective strategies for marketing a new small business